Facebook Crawling: Nonprofit page analysis
My Facebook analysis compares activity for the Ronald McDonald House Charity of Maine (RMHC) page to the United Way Portland page. Although charities do not 'compete' with each other in the sense that business do, they still work to get the attention of a select group of people. Our client has mentioned that the United Way has a very strong presence in the Portland area so it was interesting to analyze this data to see if the Facebook activity data reflected this perceived popularity. Using the Graph API tool, I was able to pull the ID numbers and then extract activity data for each Facebook page. A JSON to CSV converter tool was utilized to extract the data to a more user-friendly Excel table. ID numbers used for RMHC and United Way: JSON response pages: RMHC: United Way: To begin, I compared basic totals for each page. For all interaction types (shares, reactions, likes, comments), the United Way doubles the totals from RMHC
